Remember, as a visitor to a tradeshow, the options of brands and businesses that are present are quite a lot. So as a business owner you need to make your presence so notable that it attracts more attention than the rest of the competition. To start with, your trade show tent should be unique and distinct enough that it stands out from the other booths, you should have it customized with your colors and branding logos. Nowadays, the tradeshow tent market is simply full of various choices that make it quite a task for new buyers. You need to put careful planning and thoughts into you design and consider it as a long term investment. Remember to choose a layout that would not only work for your current project but would also be usable for future tradeshows.
You should try choosing the best trade show tent you can afford and then set it up in a location that is more busier and has huge crowd gathering capability. You need to make sure that you are willing to offer attractive incentives such as prizes and random giveaways. You need to engage the crowd in games, quizzes and make the entire presentation more interactive for the visitors. In case, your business does not have tangible products that you could offer as giveaways, try to compensate that with offering complementary items. People love free stuff! It’s a fact, try doing giveaways to become the most talked about brand and business on the tradeshow floor.
Lighting is also very important in your tradeshow tent, the more well lit and bright your tent is, the more attention it would grab from a distance. You could have some moody lights, along with some laser and disco light setups that are more attractive than simple tungsten light bulbs.