Most people that are working on some kind of a sales page are going to make it seem like the whole purpose behind making a sales page is to convey information and nothing more than that. Indeed, this kind of mindset is so pervasive that many people often end up forgetting that there is a lot more to sales pages than just conveying a particular piece of information. Indeed, if your actual goal is make the page effective then you need to be careful about another thing that matters a great deal: the language of the sales page.
You see, just conveying raw data about the benefits of purchasing your products is not going to be nearly enough if you would truly like to make it so that anyone that comes upon your sales page would end up being converted into the sort of person that might just be willing to make some kind of an actual purchase. Instead of giving the facts straight up, what you need to try to do is look into making the language as attractive as it can be, so much so that whenever someone comes upon your sales page they would be enticed by how well written it is.
Hiring a top notch content writer for this sort of thing would be a good idea for you, and checking out some Clickfunnels tips could help you put in the right kinds of keywords that would make it more likely for your sale page to have the kind of effect that you are probably hoping it would end up having. Remember, the way your sales page is written can mean the difference between getting sales and not really getting enough of them.